How to surf the web

The main reason web surfing is harder now, aside from the gravitational pull of social media platforms, is because outbound links are a lot rarer. Many sites don’t link out at all, because linking out subverts the advertising-driven business model most of them operate by.

Also, because people don’t web-surf anymore, they don’t find as many weird and remarkable online locations to link out to. Even when they do, they’re more likely to share them to their social media accounts, in exchange for some gratifying hearts or thumbs-ups, than on their websites. The bulk of attention gets funneled eventually to those big thoroughfares.

—From “How to Surf the Web in 2025 and Why You Should”